Performance for our Advertisement revenue:
Q1 FY'24 - INR 893million
Q2 FY'24 - INR 1,176million (+32% Growth)
Q3 FY'24 - INR 1,405million (+19% Growth)
Advertisement revenue sources includes alot of options like inscreen ads, lobby displays, ticket counter displays and standees within the theatres.
Reasons for higher income during December Month:
1. Festive season push brands to do more advertising.
2. Signing long term deals during this period
Deals are also comes in two primary form:
1. Price basis - based on pricing metrics, with agreement for both the parties.
2. Volume contract - generally structured around volume commitments offering revenue generation
when brand comes for marketing on our screens, there is a certain burn and that depend on 2 things,
1. what kind of hype the movies creates in the market.
2. Response from the consumers.
Generally, long term deals are stretch upto 3 to 5 months, and gives around 30-35% of the total ads business.
or else company has go again for farming new ads business.
Src- Company Filings
Image Credit - watched Swatantra Veer Savarkar in PVRINOX theatre in Forum mall in Kormangla,
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