▪️ when average order values increase, that could also impact margins, when the AOV increases, this purley impacts the margins, as higher order value typically results in Increased Revenue per Transactions, this was also one of the factors which led company to profitability.
▪️ AOV increases were largely seasonal. It is dependent on a lot of factors such as seasonality, festivals, Sports tournaments like IPL, ICC etc. These events change the spending patterns alot!
▪️ And the overall AOV movement, like we said, is dependent on a lot of factors. Product mix is the biggest one, obviously. (Sale of iphones is the major reason for blinket AOV increase)
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